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BLOG WITH INTEGRITY WEBINARS
Upcoming Webinars | Previous Webinars
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UPCOMING WEBINARS
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PREVIOUS WEBINARS
Town Hall Meeting with Mary Engle, FTC Associate Director of Consumer Protection
Tuesday November 10, 2009, 12 noon EST
Listen to the webinar on Vimeo
The FTC’s revised Guidelines for Commercial Endorsements and Testimonials take effect on December 1, 2009. If you have questions on how the guidelines will impact your blog or business, this is your chance to get them answered direct from the source.
In a town hall format, Mary Engle, the FTC’s Associate Director of Consumer Protection, will be answering questions submitted by the community. All you have to do is send your question to blogwithintegrity@gmail.com by Friday November 6th, and then join us for the live webinar on November 10th at noon EST. Questions will be read anonymously.
Here are some resources that might help you frame your question for the FTC:
- Text of the Endorsement Guides
- About the Endorsement Guides (These brief video clips answer some of the most commonly asked questions about the guides.)
- Marketing Roadmaps, More on FTC endorsement guidelines re: free speech and journalism
- Consumer Reports, FTC: Bloggers who shill must also tell
Also, be sure to check out our Facebook page. We will be updating it with additional resources as we get closer to the webinar.
Blog with Integrity webinars are free to attendees thanks to the support of our sponsors. Sponsorship opportunities are available for the November 10th session. Please contact Susan Getgood for more information.
SPONSORED BY:
 
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Disclosure: What It Means, Why Bloggers Need It and How To Get It Right
Wednesday September 9, 2009 12 noon EDT
Disclosure. We’ve been talking about it for months, and more so since May when word first hit that the FTC was revising its guidelines on commercial endorsements to include blogs and other social media. But, there’s still a lot of confusion. What exactly do bloggers need to disclose? Why is it so important ? What’s the best way to do it? And, what happens if we don’t?
In this webinar, Blog with Integrity co-founders Julie Marsh, Susan Getgood, Liz Gumbinner and Kristen Chase will answer these questions with clear explanations, concrete examples and best practices for blog disclosure.
We’ll be joined by Joanne Bamberger, blogger, political analyst and former SEC attorney. Joanne will clue us into what we can expect from the FTC’s enforcement process with an inside look at how federal agencies really work.
There will be plenty of time for questions at the conclusion of the webinar.
Whether you regularly write sponsored posts, review products now and then, or simply have a few affiliate links on your blog, disclosure matters. You need to protect yourself. We’ll help you get it right.
The Disclosure webinar is free to attendees thanks to sponsor Wiley. Support was also provided by GetGood Strategic Marketing and the Parent Bloggers Network.
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When: Wednesday, September 9th at noon EDT
Where: Right at your very own computer
How: Email us at blogwithintegrity@gmail.com to confirm your plans to attend. We’ll forward an official invitation with all the registration and login details. Let us know if you don’t get it or have any difficulties.
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While registration really is a piece of cake, please email us before the actual date of the webinar so that you don’t miss a single minute.
Even if it turns out that you aren’t able to attend, that’s okay! You can always check out the recorded webinar on our Vimeo page afterward.
Any questions, drop us a line. Looking forward to having you join us on Wednesday!
SPONSORED BY:
 
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